GHL Pilots Buy Now Pay Later, Another Value Added Solution for Merchants

22 March 2021

GHL Pilots Buy Now Pay Later, Another Value Added Solution for Merchants

Key Highlights:
  • GHL pilots BNPL to enable its merchants base offer instalment payments to its customers. 
  • Buy Now Pay Later is expected to benefit both merchants and consumers alike as payment instalments will improve affordability.

KUALA LUMPUR, Malaysia – GHL Systems Berhad, ASEAN’s leading payment solutions provider, will be piloting a new service called Buy Now Pay Later (BNPL) for its merchant base in Malaysia.

GHL’s BNPL will benefit both merchants and consumers alike, where it enables merchants to boost sales and better manage their cashflow as they receive full payment of their sales upfront although its instalment base. Consumers on the other hand will be able to spread their big ticket items up to 3 months, thus making the purchase affordable and hence, leads to higher sales conversion at the merchant. 

Mr Sean S. Hesh - Group CEO of GHL said, “GHL is excited to launch this BNPL option to our merchant base as this will enable them sell bigger ticket items such as white and electronic goods as the consumers now have the option to spread it over instalments and hence making it more affordable.” Adding that, “This affordability is timely due to the impact of the COVID-19 pandemic which has impacted the employment and earnings capability of many. We hope this new solution will be beneficial to both our merchants in generating higher sales as well as helping their customers afford their needs.”

Consumers can repay their instalments up to 3 instalments in 3 months, interest free. The spending limit for consumers will be based on merchant’s average ticket size. This BNPL solution which is expected to start pilot at selected merchants by the end of first quarter 2021, will enable merchants to offer the instalment plan to consumers using any debit/credit card from any bank. 

Buy now pay later is a payment solution which is fast growing in popularity in many developed markets but is still relatively new in ASEAN.