GHL Expands BNPL footprint across ASEAN with Atome

14 September 2021


Key highlights:
  • GHL teams up with Buy-Now-Pay-Later (BNPL) platform Atome to expand its payment offerings regionally across four countries – Malaysia, Thailand, Philippines and Indonesia
  • The GHL – Atome partnership, enables merchants to offer BNPL payment options in order to provide consumers spending flexibility and merchants increased retail sales

KUALA LUMPUR, Malaysia - GHL group’s payment touchpoints across Malaysia, Thailand, Philippines and Indonesia will now be able to offer Buy-Now-Pay-Later (BNPL) payment option to consumers, following a dynamic partnership between GHL & BNPL platform Atome.


The GHL – Atome regional partnership enables more merchants across Malaysia, Thailand, Philippines and Indonesia to offer BNPL payment options to consumers, and addresses increasing consumer demand for deferred payment methods. This alternative payment solution will further enhance customers’ shopping and payment experience, and at the same time, support local retailers and businesses across the region with increased sales amidst the retail crunch during the COVID-19 pandemic.

Sean Hesh, GHL’s Group Chief Executive Officer said, “The pandemic-driven shift to online shopping has created an urgent need to improve & boost the ecommerce customer experience. This partnership will broaden the payment experience across thousands of point-of-sale checkouts, with the right assortment of payment options, throughout GHL’s vast merchant network in the region.”


Offering consumers the option to spread their purchases into 3 easy monthly payments at zero-interest, BNPL provides numerous benefits that include: improving cash flow, increasing order value as well as promoting customer loyalty by making purchases more affordable. In Malaysia and Singapore, merchants who opted for Atome’s BNPL experienced an average 17% increase in their ticket order size.

“We’re excited to partner with GHL to expand seamless BNPL acceptance for online and offline merchants across the region. Our regional partnership will support merchants in enabling a superior shopping and checkout experience for consumers, both in store and online websites, which in turn will accelerate merchant business growth and recovery as we emerge from the COVID-19 pandemic,” said David Chen, CEO of Atome.