MallNet is a network infrastructure catered for shopping malls by creating a vehicle for mall-wide loyalty programs, by provide more modes of payments for shoppers and merchants alike and enhance operating cost efficiency.

With over 15 million square feet of retail space spread across the nation, Malaysia is undoubtedly a shopping haven in Asia Pacific.

Over the last 10 years, providing retailers with a conducive and profitable venue to conduct business and giving shoppers the experience of a perfect one-stop shopping envoronment is the pride of all shopping malls. Having said that, steps to take in order to chaperon shoppers into the future is subjected to one major factor. A desirable Rewards Program.

MallNet - An Electronic Mall-wide Network Infrastructure coupled with a Loyalty Program Engine. MallNet is the only electronic solution in the Region that can provide shopping malls with a vehicle to launch a mall-wide loyalty program seamlessly.

We use the term “Rewards” above rather than the word “Loyalty” for many reasons. Many people failed to understand the difference between these two words. Many businesses today jump at the opportunity of launching their own loyalty programs without considering the true meaning of the program. For every product, there is a substitute product and similarly for every shopping mall, there is always a substitute mall. The truth is, there is really nothing a shopper can get at Shopping Mall A that they cannot get at another sizable mall, is there? However, knowing that they get “Rewards” and rewarded when they shop at their favorite mall will most certainly help drive the traffic into the mall and make shoppers stay a little more “Loyal”.

All these years have witnessed smaller shopping malls closing down and big malls get bigger by means of extensions. It is clear and accurate to assume that the future of shopping malls will lie in the hands of the bigger boys and are here to stay and ultimately have each other to compete with only. Shopping malls are now exploring foolproof retention schemes that can keep their shoppers loyal to the mall and formulate a rewards program in the most cost effective and efficient method that is most receptive to both retailers and shoppers.

Until recent months, there are no shopping malls in Malaysia that offers Mall-wide Loyalty Programs. To embark on this journey, it will take the mall operator months in fact years in some cases to roll out. To make matters worst, there was never a solution good enough to launch such a large-scale program without spending hundreds of thousands of Ringgit.