Banks need to capitalize on the ever-changing payment landscape brought about by the current regulatory and competitive pressures to create their competitive advantage.

ASPA provides the framework for banks to create that competitive advantage by having a rapid deployment platform that encompass their entire payment infrastructure which supports:

• Products & Services differentiation

  • To increase revenue by introducing unique ‘composite’ transaction that allows creation of products and services to meet increasing customer’s demands for convenience and service level so as to reduce churn and increase consumer spending.

  • To reduce cost and time-effort in rolling out these products and services efficiently by minimizing back-end hosts changes so as to be able to roll-out these new services promptly to realize a quicker returns.

• Market differentiation

  • To increase revenue by capturing markets not deemed probable or profitable before through the implementation of technologies such as GPRS or terminal line encryption solution to overcome:

    • Technological constraints - limited fixed line availability, costly infrastructure and cabling costs, etc.

    • Risk constraints - high-risk merchants, charge-back issues, fraudulent activities, etc.

  • To reduce cost and time-effort in rolling out payment services through the deployment of GPRS which could reduce communication charges substantially due to a charging model based on data size rather than connection time.

GHL Systems Bhd. has the products, services and experience to implement ASPA to achieve the above competitive advantage with much greater value propositions.

For further information about GHL Systems and other products and solutions, please email us at int.sales@ghl.com (International) or my.sales@ghl.com (Malaysia).